We spent two years researching and developing our meals to ensure that they’re the most nutritious, fresh meals on the market (we are biased, of course).

Tuggs vs. kibble

Dry food tends to be manufactured using extrusion manufacturing which involves heating food at extremely high temperatures in order to cook the food whilst preservatives are then added to improve the shelf life. However, in doing so it is suggested that the proteins in the ingredients can become denatured, and some kibble brands only have 4% meat in their recipes (which is the legal limit required in order to name the recipe after the chosen meat). The rest of the recipe is often inappropriately balanced with fillers such as grains and other carbohydrates which arguably provide no real nutritional benefit to the dog. Our food, on the other hand, is gently cooked at 90 degrees Celsius before being frozen to retain the nutrition. No nasties ever, with only fresh ingredients that are taken right out of the human food chain.

Tuggs vs. canned wet food

Palitants (additives to make the food taste better), wood fibers and other fillers often make it onto the ingredient list of canned wet food. Tuggs transparently declares each ingredient on our recipes page.

Our food vs. raw

Raw food can be very good quality but Tuggs was founded to provide a better alternative. We gently cook our meals which can improve digestibility, palatability and the smell of the food, whilst killing any pathogens. In fact, before launching we ran a study with Glasgow University students where we took two breeds of puppies and brought one litter up on premium raw food and another litter on Tuggs in order to test which litter of puppies developed better. Ultimately it was concluded that the litter of puppies fed Tuggs had a better overall body condition score. You can read about the study and the results here!