Over the past few months we've been working hard to make improvements across the business in response to customer feedback, and I want to share some exciting updates with you.
Courier Change
Our first change came in January when we switched from DHL to DPD. Previously, with DHL, we had a 94% success rate. That meant that 6% of the time DHL were either delaying or losing your parcels altogether. After 1 month with DPD, and a new warehouse team, we have that success rate up to 99.5%.
Recipe Improvements
We have moved our manufacturing to the UK and have made some tweaks to the recipes with the aim of improving the aroma, consistency, packaging and taste. The recipe tweaks include adding quinoa at around a 4% inclusion, and adding 1% brewer's yeast.
For those who receive 300g pouches, you will begin to receive stand-up pouches which have a tearable seal at the top of the pouch, making it easier to store and serve the food from the fridge. We will be rolling out these improvements in the packaging to our 700g pouches in the coming months, as well as adding a 500g pouch size from the end of June onwards.
Treats
We have created a new air-dried venison & mealworm treat!
These are now available to add to your plan here!
Price Increase
All of these changes, which we believe will considerably improve our product offering over the coming months, have increased the overall cost of making the food. Along with rising costs across the business we have made the difficult decision to implement a price increase beginning March 24th. You can see the upcoming price changes on the 'Plan' section of your dashboard here. (Note - any plan created after Friday 7th March will see no change in pricing).
I want to make it clear - there will be no other price increases for 2025. We don't take a decision like this lightly, but in this instance we have felt it absolutely necessary to be able to provide the best possible service to you and your dog. As always, our mission is to feed your dog to thrive, not just survive, without sacrificing the planet, and we're working indefatigably to achieve just that.
As alway, don't hesitate to get in touch with us if you have any questions or concerns.
Harry,
Founder